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Sox Play Like Rooks, Not Champs
By Dr. Gary S. Goodman

Dropping their fourth straight game, and second in a row where they led Kansas City, the Chicago White Sox have already forgotten what it means to be World Series Champions.

They’re playing erratically, like rookies.

Yesterday, they blew a first inning, five-to-zip lead, by keeping starter Garland in way beyond his effectiveness.

Today, a less dramatic collapse saw them relinquishing an eighth inning one-run lead, again because club manager Ozzie Guillen failed to pull the trigger and retire reliever Politte when he couldn’t outsmart Kansas City hitters.

Is Guillen being too nice to his suddenly ready for prime time pretty boys?

Last year, the skipper, to his credit, played one game at a time. Now, he’s on cruise control, but the only problem is that this team is rolling off a cliff, and the season is less than ten games old.

His laid back, what-me-worry style isn’t doing the trick this season.

If he expects to win, he’s going to have to do better than let Kansas City celebrate and be emboldened by come-from-behind victories of this type.

Already, Cleveland believes it has the Sox’s number, so do the Royals, and how long will it be before Detroit, the surprise team so far, kicks the South Siders’ butts?

Not a commendable start for my home towners, no question about it.

I just hope I’m not the only one to see that these guys have to remember they’re champs, not chumps, and the sooner the better.

Come September, each one of these oh-heck-it-doesn’t-matter early season losses is going to loom large.

My advice: Stop cruising, and start bruising!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone(r), You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

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